groundcover Privacy Policy

This privacy policy (“Privacy Policy”) governs how we, Groundcover Ltd. and our affiliates (together, “Groundcover” “we”, “our” or “us”) use, collect, and store Personal Data we collect or receive from or about you (“you”).

Please read this Privacy Policy carefully, so you can understand our practices and your rights in relation to Personal Data. “Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being and any information deemed as Personally Identifiable Information by privacy laws. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement significant changes to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on the Website (as defined below) or by other means.

1. WHAT INFORMATION WE COLLECT, HOW WE COLLECTED AND WHAT IT IS USED FOR

1.1 When you browse or visit our website, https://www.groundcover.com/ (“Website”)

1.1.1 Personal Data we collect: We use analytics tools, cookies and log files on our Website which collect Personal Data such as IP address, pages clicked, search and browser history, and device information, session durations, user pattern of your use of the Website, the frequency and scope of use of the Website and information about computers and internet connection, including the operating system used and browser type.

1.1.2 For what purposes: We use such information to analyze use trends of the Website, maintain and improve the functionality of the Website and marketing and promotional efforts; we may also share certain of this information with third parties.

1.1.3 Legal basis (GDPR only, if applicable): Legitimate interest (e.g., essential cookies required for the operation of the Website) or consent (e.g., non-essential cookies, to the extent required under applicable law).

1.1.4 Consequences of not providing the Personal Data: Certain Website features may not be available.

1.2 When you make use of, or interact with, the Website (e.g., when you “Book a Demo”, “Contact us”, or explore our demo playground)

1.2.1 Personal Data we collect: First name, last name, work email address, job title, phone number, and any other information you choose to share with us.

1.2.2 For what purposes: To receive and answer your request to book a demo; to provide further information to the extent requested; to respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Website and to send you demo-related communications; and to establish a business relationship with you. In addition, in some circumstances, we will send you marketing communications (subject to your consent).

1.2.3 Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g., respond to a query sent by you, marketing) or consent (for marketing, if required under applicable law).

1.2.4 Consequences of not providing the Personal Data: We cannot: receive and answer your request to book a demo; provide further information to the extent requested; respond to your questions, comments, and other requests for ongoing customer assistance, technical support and maintenance of the Website or send you demo-related communications; better understand your needs, both on an aggregated and individualized basis; communicate with you and contact you to obtain feedback from you regarding the Website and product offering; and/or establish a business relationship with you. In addition, we won’t be able to send you marketing communications (subject to your consent).

1.3 When you subscribe to our distribution list(s)

1.3.1 Personal Data we collect: Full name and email address.

1.3.2 For what purposes: To subscribe you to our blog or newsletter and send you updates about Groundcover, including marketing communications, to understand your needs and interests, optimize the content we send you and make it more suitable and relevant to your needs, including, to improve your experience on the Services (as defined below) by providing you with personalized content, recommendations, and features. For the purposes of this Privacy Policy, “Services” shall refer to all product(s), service(s) or offering(s) made available by Groundcover, including the Platform (as defined below).

1.3.3 Legal basis (GDPR only, if applicable): Depending on the context, legitimate interest or consent.

1.3.4 Consequences of not providing the Personal Data: We will not be able to provide you with updates or send you marketing communications.

1.4 When you submit a job application

1.4.1 Personal Data we collect: Full name, email address, phone number, CV/cover letter and any other information that you decide to provide us with.

1.4.2 For what purposes: To process your job application, to assess you as a candidate and to send you candidate-related communications.

1.4.3 Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (to assess you as a candidate when you submit the data voluntarily to us).

1.4.4 Consequences of not providing the Personal Data: We will not be able to assess you as a candidate.

1.5 When you register to our Platform, log-in and make use of it

1.5.1 Personal Data we collect: Full name, organization you are attributed to and the location of the computer through which you used the Services, as well as log in details (name, email address, username, password). We may also automatically collect certain information about how you use and interact with our Platform’s features (e.g., the pages you visit, the buttons or links you click, the amount of time spent on particular screens or features, usage frequency, errors encountered, and other relevant user behavior data.

1.5.2 For what purposes: To allow you to register for and log-in to Groundcover’s platform (“Platform”) (including, to verify and authenticate your identity and prevent unauthorized or illegal activity); to provide you with the Services and perform the relevant agreement with our customers; for monitoring and security purposes, including for user authentication, logging and debugging; to provide support (e.g., ticketing and chat functions); to improve our Platform’s services; to allow you to send us feedback; to conduct surveys and research, test features in development, and analyze the information we have to evaluate and improve our Services, develop new features, and conduct audits and troubleshooting activities; to customize your experience in our Platform; to improve the management and administration of our business and maintain compliancy with our internal policies and procedures, and to send you marketing communications via email.

1.5.3 Legal basis (GDPR only, if applicable): Performance of a contract to which the data subject is a party or in order to take steps at the request of the data subject prior to entering into a contract and/or legitimate interest (e.g., to allow you to create an account in our Platform) or consent (for marketing, if required under applicable law).

1.5.4 Consequences of not providing the Personal Data: We cannot allow you to register for and log-in to our Platform and/or provide you with the Services and perform the relevant agreement with our customers. We may also have limited ability to improve or customize your experience and certain product features, optimizations, or insights, may not be available or as effective without this information.

1.6 When you attend a marketing event and/or we exchange business cards, and you provide us with your Personal Data

1.6.1 Personal Data we collect: Full name, company name, position, and title, email address, and other information provided by you when you interact with us.

1.6.2 For what purposes: To establish a business connection and/or communicate with you, and to send you marketing communications.

1.6.3 Legal basis (GDPR only, if applicable): Depending on the context, legitimate interest or consent (e.g., marketing communications).

1.6.4 Consequences of not providing the Personal Data: We will not be able to respond to your requests, establish and business relationship and send you marketing communications.

1.7 When we use the Personal Data of our service providers (e.g., contact details)

1.7.1 Personal Data we collect: Full name, company name, position, and title, email address, and other information provided by you when you interact with us.

1.7.2 For what purposes: To receive the services of and communicate with our service providers.

1.7.3 Legal basis (GDPR only, if applicable): The processing is necessary for a contract we have with you, legitimate interest (e.g., the processing is necessary for a contract that we have with your employer).

1.7.4 Consequences of not providing the Personal Data: We will not be able to respond to your requests, establish and business relationship and send you marketing communications.

1.8 When we obtain your information from lead generation companies

1.8.1 Personal Data we collect: Name and email address.

1.8.2 For what purposes: To establish a business connection and/or communicate with you, and to send you marketing communications.

1.8.3 Legal basis (GDPR only, if applicable): Depending on the context, legitimate interest or consent (e.g., marketing communications).

1.9 When you interact with us on our social media profiles (e.g., Youtube, Twitter, and LinkedIn)

1.9.1 Personal Data we collect: Full name, company name, position, and title, email address, and other information provided by you when you interact with us.

1.9.2 For what purposes: To establish a business connection and/or communicate with you, and to send you marketing communications.

1.9.3 Legal basis (GDPR only, if applicable): Depending on the context, legitimate interest or consent (e.g., marketing communications).

1.9.4 Consequences of not providing the Personal Data: We will not be able to respond to your requests, establish and business relationship and send you marketing communications.

1.10 Finally

Please note that some of the above-mentioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your Personal Data and further use it for internal and external purposes, including, without limitation, to improve the Services and for research purposes. We may use information which does not enable identification of an individual user, such as aggregated information about the use of our Services and/or disclose it to third parties without restrictions (for example, in order to improve our Services and enhance your experience with them).

2. HOW WE PROTECT AND RETAIN YOUR INFORMATION

2.1 Security. We have implemented appropriate technical, organizational and security measures designed to protect your Personal Data. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration to our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

2.2 Retention of your Personal Data. We retain your Personal Data as follows: (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings.

3. HOW WE SHARE YOUR PERSONAL DATA

3.1 We may share your Personal Data with our business partners with whom we jointly offer products or services. We may also share Personal Data with our affiliated companies. They may combine this Personal Data with other details they hold about you. Unless they provide you with their own privacy policy, they may use your Personal Data for the purposes explained in this Privacy Policy. We are part of the Groundcover group, which is a global organization. For the purposes explained in this Privacy Policy, we may transfer your Personal Data to Groundcover group companies (including service providers operating on their behalf) and other third parties in countries which do not have the same level of data protection laws as those in the country where you are located. Groundcover uses several legal mechanisms, including EU Standard Contractual Clauses, to help ensure that your rights and protections are respected by all companies of the Groundcover group. We use efforts to ensure that each Groundcover group company will comply with the key data protection principles of fair handling of Personal Data and ensuring adequate level of protection of Personal Data.

3.2 We may use third party service providers to process your information, including Personal Data, for the purposes outlined above, including, without limitation:

3.2.1 with cloud service providers for hosting purposes;

3.2.2 with websites and web content creation platforms in order to help us manage our Website;

3.2.3 with email providers, marketing, CRM, other similar tool providers; and

3.2.4 with analytic companies, in order to help us understand and analyze information we collect in accordance with this Privacy Policy.

3.3 To the extent necessary, we may share your Personal Data with regulators, courts, banks, or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order.

3.4 If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we reserve the right to transfer, disclose, or assign your Personal Data to such third party (whether actual or potential) in connection with the foregoing events.

3.5 In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your Personal Data in connection with the foregoing events, including, in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or to another company.

3.6 We may share your Personal Data where you have provided your consent to us sharing or transferring your Personal Data (e.g., where you provide us with marketing consents or opt-in to optional additional services or functionality).

3.7 If you want to receive the list of the current recipients of your Personal Data, please make your request by contacting us at privacy@groundcover.com.

4. YOUR PRIVACY RIGHTS; HOW TO DELETE YOUR ACCOUNT

4.1 The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by specific laws):

4.1.1 You have the right to withdraw consent to the processing, where consent is the basis of processing.

4.1.2 You have the right to access the personal information that we hold and request further details about how we process it, under certain conditions.

4.1.3 You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.

4.1.4 You have the right to object to unlawful data processing under certain conditions.

4.1.5 You have the right to the erasure of past data about you (your “right to be forgotten”) under certain conditions.

4.1.6 You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.

4.1.7 You have the right to data portability of personal information concerning you that you provided us in a structured, commonly used, and machine-readable format, subject to certain conditions.

4.2 The personal information we collect is not used for automated decision-making and profiling, except for automated processes in the context of marketing.

4.3 You can exercise your rights by contacting us at privacy@groundcover.com. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfill your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

4.4 Deleting your account: Should you ever decide to delete your account, you may do so by emailing privacy@groundcover.com. If you terminate your account, any association between your account and personal data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.

4.5 Marketing emails – opt-out: You may choose not to receive marketing emails by sending a single email with the subject “BLOCK” to privacy@groundcover.com. Please note that the email must come from the email account you wish to block OR if you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails, and we will process your request within a reasonable time after receipt.

5. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

5.1 We store the Personal Data with the following storing companies: Amazon Web Services (US).

5.2 External transfers: Where we transfer your Personal Data outside of EU/EEA (for example to third parties who provide us with services), we will generally obtain contractual commitments from them to protect your Personal Data. When Groundcover engages in such transfers of personal information, it relies on (i) Adequacy Decisions as adopted by European Commission on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR) (for example, when we access from Israel), (ii) Standard Contractual Clauses issued by the European Commission, or (iii) the recipient’s certification to the EU-US Data Privacy Framework. Groundcover also continually monitors the circumstances surrounding such transfers in order to ensure that these maintain, in practice, a level of protection that is essentially equivalent to the one guaranteed by the GDPR.

5.3 In order to run our business and provide our Website and Services to you, we transfer Personal Data to certain countries around the world, including to our affiliates and service providers, many of whom are located outside of your jurisdiction. Therefore, your Personal Data may be processed in countries with privacy laws that are different from privacy laws in your country. Whenever we make such transfers, we will use commercially reasonable efforts to implement an appropriate level of protection to your Personal Data by implementing at least one of the following safeguards:

5.3.1 making sure the destination country has been deemed to provide an adequate level of protection for Personal Data; and/or

5.3.2 executing implement data onward transfer instruments such as data processing and protection agreements.

6. USE BY CHILDREN

‍We do not offer our products or services for use by children and, therefore, we do not knowingly collect Personal Data from, and/or about children under the age of eighteen (18). In the event that we become aware that you provide Personal Data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at privacy@groundcover.com.‍

7. INTERACTION WITH THIRD PARTY PRODUCTS

‍We enable you to interact with third party websites, mobile software applications and products or services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect Personal Data from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.‍

8. LOG FILES

We use log files. We use such information to analyze trends, administer the Website, track users’ movement around the Website, and gather demographic information.‍

9. COOKIES

Our Services may utilize “cookies”, anonymous identifiers and other tracking technologies for us to provide our Services and present you with information that is customized for you. A “cookie” is a small text file that may be used, for example, to collect information about activity on the Services. Certain cookies and other technologies may serve to recall Personal Information, such as an IP address, or other information previously provided by a user. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. For more information about our use of cookies, please see our cookies policy at https://www.groundcover.com/cookies.

10. ANALYTIC TOOLS

10.1 Google Analytics

The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit the Website, what pages they visit when they do so, and what other websites they used prior to coming to the Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with Personal Information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to the Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.

10.2 FullStory

The Platform uses FullStory in order to better understand our users’ needs and to optimize the Service and experience. FullStory is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. FullStory uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. FullStory stores this information in a pseudonymized user profile. FullStory is contractually forbidden to sell any of the data collected on our behalf. For further details, please see FullStory’s privacy policy at https://www.fullstory.com/legal/privacy-policy/. You can opt-out to the creation of a user profile, FullStory’s storing of data about your usage of our Website and FullStory’s use of tracking cookies on other websites on this link https://www.fullstory.com/optout/.

10.3 Facebook Pixels and SDKs

We use Facebook pixels or SDKs, which are tools that provide help to website owners and publishers, developers, advertisers, business partners (and their customers) and others integrate, use and exchange information with Facebook, as such the collection and use of information for ad targeting. Please note that third parties, including Facebook, use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook’s ability to use and share information is governed by the Facebook Tools Terms, available at: https://www.facebook.com/legal/technology_terms/. You can prevent your data from being used by Facebook Pixels and SDKs by exercising your choice through these mechanisms: http://www.aboutads.info/ choices or http://www.youronlinechoices.eu/.‍

10.4 Google Signals

The Website uses a tool called “Google Signals” to collect information about use of the Website. When we activate Google Signals, some existing Google Analytics features are updated to also include aggregated data from Google users who have turned on “Ads Personalization” (Ads Personalization available at https://support.google.com/ads/answer/2662856/). Audiences that we create in Google Analytics and publish to Google Ads and other Google Marketing Platform advertising products can serve ads in cross device-eligible remarketing campaigns to Google users who have turned on Ads Personalization. Google Analytics collects additional information about users who have turned on Ads Personalization, base across device types and on aggregated data from users who have turned on Ads Personalization. The data is user based rather than session based. The Cross Device reports include only aggregated data. No data for individual users is ever exposed. You can modify your interests, choose whether your Personal Data is used to make ads more relevant to you, and turn on or off certain advertising services in the Ads Personalization link above.

10.5 Google API

Our website and Platform uses Google API in order to interact with user’s search results for marketing campaigns. For further details please see the Google API terms of service at https://developers.google.com/terms and the Google privacy policy at https://policies.google.com/privacy.

We reserve the right to remove or add new analytic tools.

11. CONTACT US

If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at privacy@groundcover.com.